At Play9 Sports, we utilize X (Twitter) not just as a social media platform, but as a strategic scouting resource for college recruiters. The goal isn’t focused on likes, impressions, or follower counts, instead, it’s about maximizing visibility for players by presenting them in a way that’s useful and efficient for recruiters. Each tweet highlighting a player is carefully structured to include key scouting information such as the player’s name and/or jersey number and the team name. We also ensure the event location or venue is included to give context to the performance. A well-written, informative description of the play or performance is provided. This could include pitching velocity, hitting metrics, defensive skills, or clutch moments so coaches understand the player’s impact beyond just the video. We tag relevant Play9 Sports hashtags and, when appropriate, include tournament-specific tags to increase discoverability within the scouting network. This method ensures that recruiters viewing our feed can quickly identify, evaluate, and follow up on athletes who stand out, turning a simple highlight into a real recruiting opportunity.